Raised in Dubai, a city that never seemed content to remain the same for long. Cultures overlapped, identities shifted, and new worlds emerged almost overnight. Amidst this constant movement, I became fascinated by the worlds people create through images, stories, and the details that give a place its identity. It taught me to look beyond the surface, searching for the atmosphere, history, and intention behind an image. Over time, this curiosity grew into a desire to create worlds of my own, exploring identity, emotion, and the strange beauty of things that don't quite belong together.
Having lived in both Dubai and Montreal, I'm influenced by different cultural perspectives and enjoy experimenting with form, texture, and colour to create distinctive visual concepts. Through fashion and art direction, I explore how unexpected elements can come together to communicate ideas and tell stories.
Video game enthusiast who loves building characters, exploring fictional worlds, and discovering the lore behind them. Sometimes, I'm more interested in a game's history and world-building than the gameplay itself. This interest influences my approach to art direction, where I enjoy developing concepts, creating visual identities, and building cohesive worlds with storytelling and details that only a specific type of person would catch, however is universally appreciated.